Ecommerce

E-Commerce Web Hosting

Electronic commerce (also known as e-commerce) is defined as the buying and selling of products and services within the world of the Internet. It involves virtual transactions within the digital world and this sector represents an increasingly influential market. 

A Brief History of E-Commerce

Many experts will state the the concept of e-commerce can be traced back to 1991 when the Internet first came into public existence. However, the majority of transactions were made between commercial entities. These employed technologies such as Electronic Data Transfer (EDT) and Electronic Funds Transfer (ETF). It was not until the latter half of the 1990s when the average consumer began to employ dedicated e-commerce solutions. Some well-known examples from this era include entities such as Amazon and eBay. 

Who Employs Modern E-Commerce Solutions

The fact of the matter is that these modern times have made e-commerce platforms available to organisations of all sizes. Still, some major examples of firms which leverage this technology include Facebook, Walmart, Etsy and Target. There are likewise a host of respected providers. These include Shopify, 3dcart and WooCommerce. 

A Handful of Pros and Cons 

Like any technology, there are a handful of benefits and potential disadvantages. Some common benefits include higher levels of client engagement, the ability to embed branded content, a higher ROI and secure payment gateways. Pitfalls could include choosing an incorrect platform, a lack of scalability and potentially expensive hosting fees. 

The Benefits of Leveraging Bespoke E-Commerce Web Hosting Solutions

Notwithstanding the few possible (and rare) drawbacks mentioned above, the fact of the matter is that the associated benefits should never be taken lightly. Perhaps the most important is that the seller has direct control over his or her product inventory. Additionally, the majority of major platforms can be customised to suit the needs of the end user. A highly intuitive UI also helps to ensure that even those with no prior experience can leverage the numerous tools and utilities. Some other notable advantages include: 

• Cross-channel marketing capabilities.
• The ability to accept numerous types of electronic payments.
• Drop-and-drag functionality.
• Stunning templates and designs to choose from.

There is no doubt that the amazing world of e-commerce is here to stay. As this industry continues to evolve, so will the associated solutions adapt in order to better suit the needs of the end user.